.2Performant, a Romanian innovation as well as associate advertising and marketing solutions firm, declared on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare partner networks in Romania as well as Bulgaria from Transformation Advertising. At the same time, Dante International, the proprietor of eMAG, will end up being an investor in 2Performant.On September 6, 2Performant's Panel of Supervisors concluded a preliminary contract to get the Profitshare.ro as well as Profitshare.bg associate systems possessed by Conversion Advertising And Marketing S.R.L. as well as Conversion Advertising And Marketing EOOD. The deal describes the concepts of the purchase as well as is actually not legitimately binding, according to the provider push mentioned by Economedia.The operation involves the transfer of the Profitshare organization lines from Transformation Advertising S.R.L. and also Conversion Advertising EOOD (as homeowners) to 2Performant (as the buyer). Dante International S.A. (large number shareholder of Conversion Marketing S.R.L.) will definitely belong to the business transfer contract as a surety." As soon as the Profitshare transaction is completed, our experts will certainly increase our existing capability and also diversify our customer portfolio in both Romania and Bulgaria. We still have a couple of vital actions to finish, however I am actually certain that the groups associated with the transaction on each sides will manage to complete all of them properly. We will introduce our post-acquisition strategies after settling the investment depending on to the final contract," mentioned Dorin Boerescu, Chief Executive Officer and also Founder of 2Performant System.The purchase rate is RON 4.3 thousand, and will certainly be paid 55% in cash money and forty five% in 2Performant shares by means of a resources increase.." 2Performant is a younger and compelling business along with market values that resonate with our team. Our experts expect that, after the transaction is settled, the Profitshare organization incorporated along with 2Performant will supply greater worth to its customers," stated Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that several actions remain to finish and wrap up the deal, like the successful finalization of the as a result of carefulness review by 2Performant.Profitshare was actually released in 2012 as well as presently possesses a collection of 250 partner programs (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Picture resource: the business).